April 26, 2024

XKCD Web Comic #993: Brand Identity (described)

A webcomic of romance,
sarcasm, math, and language.

Scene: Panel is filled with four grocery store shelves, all densely packed with brightly colored products arranged like to like. In each section, one brand label stands out because it is bright white with black letters proclaiming just what the product is and not more. For example, next to a tan bread wrapper with the words “Country Loaf” and a red building on the label, there is a white wrapper with just the word “Bread.”

Caption: If I ever sold a line of supermarket goods, this is how I’d build a brand identity overnight.

Hover text: Legally-mandated information would be printed on the back or discreetly along the bottom. In small letters under the nutrition information it would say “Like our products? Visit our website!”  There would be no URL.

 

Warning: This comic occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors).

Comic by xkcd.com. Described by BlindGadget under the Creative Commons license.

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